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Why are there some businesses with only a few reviews and a really high Mojo Ranking?

Ryan Mulvany
posted this on April 13, 2010 10:13

The Mojo Ranking is derived through a complex algorithm which takes into account how trustworthy a reviewer is. The more trust a reviewer has earned, the more weight their vote carries. A reviewer can earn trust through a wide range of activities on our site including writing reviews, getting kudos, being a member for a long time etc.